You want your app to be as simple as possible for your end-users. That is why you don’t want to differentiate between thermostat brand Y and X, or smart light provider A and B. You just want your end-users to select their own lights, their own thermostats or their own alarm system. That is why we developed an extra device-type layer on top of all the products connected to our platform. Each device type has its own particular set of conditions and actions, irrespective of the brand. So, using our Unified Controls, you only have to show one set of controls within your app, which will increase the usability significantly. Examples: one ‘switch on’ command will switch on the lights of for Philips Hue, Osram Lightify and Trust Smart Home, and one ‘increase setpoint’ command will increase the setpoint of Honeywell, Netatmo and Toon thermostats.